Future Hiring Trends in E-commerce Business

The e-commerce industry has witnessed exponential growth over the years owing to widening internet penetration across India. The industry, which stands at US$ 123 billion, is estimated to rise nearly threefold to reach US$ 300 billion by 2030. As India continues to embrace the digital ride, e-commerce businesses will continue to receive orders online. The digital wave is expected to bring new hiring trends in the e-commerce business. In this blog, we will focus on the same. But before that, let’s take a quick look at the hiring challenges in the industry.

Common Hiring Challenges for E-commerce Companies

Mismatch Between Talent Demand & Supply

E-commerce companies are recording great business. For instance, the industry’s gross merchandise value (GMV) stood at $60 billion in 2023, rising from $49 billion a year ago. India’s Business to Business (B2B) online marketplace will likely generate a business opportunity worth US$ 200 billion by 2030.

A massive supply of talent is needed to meet the surging demand. However, the talent shortage in the e-commerce industry is a massive deterrent to tapping the full business potential. The availability of skilled professionals in response to the demand is lower. E-commerce businesses are not able to hire the required talent on time. So, while orders continue to come, the fulfilment process takes so much time. This is one of the reasons behind delayed product deliveries.

Employee Retention

There’s no lack of opportunities for employees having worked in an e-commerce company. They continue to receive offers from other e-commerce companies or some other entities and switch to better growth opportunities. The constant switch makes e-commerce companies unable to keep up with the robust customer demand, leading to delayed deliveries.

Widening Skills Gap

The third most important challenge affecting the growth of India’s e-commerce industry is the widening skills gap. In the changing times, everything is advancing at a great pace, requiring individuals to improve their skills to meet the demand. However, a significant chunk of the e-commerce workforce lacks the requisite skills to match today’s demand.

Future Trends in E-commerce Hiring

Temporary Staffing to Take Centrestage

Having people with specialised skills and expertise is key to unlocking hidden market growth potential. This is what temporary staffing provides to organisations. One more benefit of the temporary staffing model is the cost-efficiency. Temporary workforce comes at a relatively lower cost as they remain for a shorter period, more so during the festive season. Collaborating with the best temporary staffing companies in India such as Kutumbh HRCare (Kaam matlab Kutumbh) will help e-commerce companies hire the required talent for the short term on time.

Emphasis on Soft Skills in E-commerce Hiring

In today’s world where business is about collaboration, e-commerce entities will emphasise soft skills along with hard skills among employees. Having people with communication, problem-solving and adaptability skills is imperative to foster collaboration among diverse teams, resulting in overall organisational success.

The Use of Automation in Recruitment

Bulk hiring is a trend that will continue to witness traction in the e-commerce segment as customer demand increases. The workforce will be required in huge numbers to tap into the demand. Forging talent search agreements with the bulk recruitment company in India is essential to fulfilling the demand. Such a company deploys innovative bulk hiring models to rope in talents for their client organisations. One of them is unleashing the potential of automation to ramp up the required workforce. Using automation technology will help screen candidates’ fitment to the open job role in seconds, allowing e-commerce companies to hire the required talent on time. Leveraging technologies such as Applicant Tracking System (ATS), companies can manage applications made by all the candidates in one place.

Focus on Skill Training

As the e-commerce industry continues to advance, there’s an increased need for employees with the required skills at different times. Therefore, e-commerce companies should introduce skill training programs for their employees so that they can stay updated with the fast-paced e-commerce industry. Both employees and the e-commerce entity stand to benefit from this initiative.

Data-driven Recruitment Decisions

Recruitment decisions based on data analytics form the core of hiring in today’s e-commerce landscape. HR departments will continue to seek data insights to implement robust recruitment strategies, spot issues and optimise the whole hiring process.

Wrapping Up

The trends shown above for e-commerce hiring indicate the need for flexibility among companies and the workforce to stay relevant as time goes on. The use of innovative talent hunt technologies, coupled with skill training programs and other initiatives will propel the e-commerce industry to greater heights. E-commerce enterprises can collaborate with Kutumbh HRCare, a leading HR & staffing service provider to a wide range of clients. Collaborate now to strengthen your presence in the fast-paced e-commerce industry.